Rebrand RFP 

Visit Vancouver USA is seeking an agency or firm to help us rebrand. For details or to apply, view the full RFP here.

Purpose of this RPF

The purpose of this RFP is to solicit and hire a firm to develop a new/refreshed brand for Visit Vancouver USA, the regional tourism office marketing Vancouver and Clark County to visitors.


The current “Discover the Original” branding was launched in 2010. Visit Vancouver USA replaced Southwest Washington Convention and Visitors Bureau as our organizational name, following an industry trend to move away from the use of convention and visitors bureau. While the visual look and feel has evolved since the inception of this brand, the core elements remain the same in 2019.

The destination has evolved significantly in the past 10 years, cumulating in the opening of our new Waterfront Development in 2018. As our visitor assets and offerings continue to grow and expand, we need a brand that reflects the modern and evolving state of our destination.

Supporting Documents

Current design standards

Current communications plan