Why is it important to promote tourism? Tourism provides a solid economic benefit to our local economy. A healthy tourism industry has a positive economic impact that pays dividends in ways we don't always realize.
Tourism is Big Business
In 2016, tourism in Clark County continued to be an economic driver. In Clark County, the tourism industry fueled more than:
$472 million in total direct visitor spending;
4,450 tourism related jobs; and,
$14 million in local tax receipts.
In 2016, average hotel occupancy in Clark County was 72% with more than $2.7 million collected in Lodging Tax and an ADR (Average Daily Rate) of $108.39. For a national perspective on tourism, visit U.S. Travel's website to view a highlight of country-wide travel impacts.
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